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Consumers Love Looking for Homes Online

Tuesday, August 9, 2016   /   by Karen McGail

Consumers Love Looking for Homes Online

Americans spend an average of 55 minutes per online visit with real estate apps on their phones, according to new research unveiled by Google.

Basically, “customers roll over in the morning and start looking at real estate listings [on their phone],” John Thornton, a partner in Google’s real estate business, said about the study’s findings.

Sixty-nine percent of respondents Google surveyed call “shopping for real estate fun” from their phone and online. In fact, Americans are so addicted to home shopping online that 64 percent say they keep checking out houses and home values even after they purchase a home.

The Google study also finds that people start hunting on real estate sites three years before they buy on average. Also, one in five of the people checking out homes on real estate apps and websites are actually in the current market to purchase a home, the study found.
Source: “Phoning Homes: Google Says We’re Wild About Real Estate Apps,” The Republic/AZcentral.com (Aug. 7, 2016)

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